Have you ever wondered if those search ads are effective at driving people to call your business? Well, wonder no more. Google Adwords recently introduced a tool that allows you to track “clicks to calls”. Everyone, meet website call conversions! This new feature is a “powerful way to identify and measure calls from a website that occur after an ad click.” The Impetus As per the official post, a big chunk of mobile searchers (70 percent) have called a business directly from search ads. Other Adwords products like click-to-call ads and call metrics helps entrepreneurs connect with these customers. However, […]
Read more →After all the speculation and the long wait, Apple has finally publicized the forthcoming release of their new smartwatch, the Apple Watch. Expected to be launched on 2015, Apple’s new smartwatch will not only boast features like Apple Play, music, Siri and dozens of fitness applications; it will also come with features heavily associated with geo-tagging, mapping and directions functionality. What does this all mean for Google Search? Just like smartphones, the Apple Watch will become a local search device. And being the newest local search device on the block, its release is projected to fuel an increase in the […]
Read more →So here’s the news that’s been rocking the online world recently: Google has assembled 1.6 billion of human knowledge already. A far more advanced and evolved version of the Knowledge Graph, a science fiction turned digital reality, an enormous structured knowledge repository, an all-knowing technology that could answer all questions posed to it, Knowledge Vault is set to change our online search experience in the very near future. It is Google’s answer to Isaad Asimov’s Mutivac fictional supercomputer that stored every computable answer, and to C. Clarke’s infamous HAL 9000 artificial intelligence computer that can converse to humans. The rumours […]
Read more →How to structure your account, how to set the right campaign settings, how to pick the right keywords, how to write your ads—all of these are important in building effective and successful AdWords campaigns. Whether you are new or veteran in this PPC arena, the following guidelines will help you create an effective campaign and hone it to give you the maximum ROI for your online advertising efforts. Organise Your Account Doing so will give your AdWords account a solid framework. This will make it easier for you to determine which of your ads, campaigns and keywords are working and […]
Read more →Yes, you read it right. This avian creature might be a common sight in British gardens, but it’s now causing quite a stir in cyberspace. Digital marketers and business owners are glued to this new update from Google. A first for its local search algorithm, this recent release aims to provide accurate and relevant results. Current distance and location from parameters have been significantly improved. The tweak closely incorporates traditional ranking signals. In addition, it also ties in more with other existing features such as spelling correction, synonyms and the Knowledge Graph. Apart from SERPS listings, changes are also evident […]
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