AdWords is Google’s advertising tool that helps businesses grow their venture online. Part of its success, however, depends on how much time and effort you put in managing it. Because not everyone can afford to spend time to really focus on it, Google has released AdWords Express with automatic features. It also targets small businesses. The management style, however, is not the only thing that differentiates one from the other. Payment Options Both AdWords and AdWords Express require you to pay only when a potential client clicks on your ad and visits your website. How much bid you set is […]
Read more →Google has very recently updated their search engine algorithm, proving yet again that quality content wins it all. According to Google, this update is expected to affect about 3-5 percent of queries. But the big question is, how will it affect your website’s SEO? The Purpose of Google Panda Introduced in February 2011, Google’s Panda Update had the primary purpose of stopping websites with poor quality or spam content from ranking in Google’s top search results. It gets updated over time and when it does, sites previously hit might get to escape but only if they have made positive changes. […]
Read more →Have you ever wondered if those search ads are effective at driving people to call your business? Well, wonder no more. Google Adwords recently introduced a tool that allows you to track “clicks to calls”. Everyone, meet website call conversions! This new feature is a “powerful way to identify and measure calls from a website that occur after an ad click.” The Impetus As per the official post, a big chunk of mobile searchers (70 percent) have called a business directly from search ads. Other Adwords products like click-to-call ads and call metrics helps entrepreneurs connect with these customers. However, […]
Read more →After all the speculation and the long wait, Apple has finally publicized the forthcoming release of their new smartwatch, the Apple Watch. Expected to be launched on 2015, Apple’s new smartwatch will not only boast features like Apple Play, music, Siri and dozens of fitness applications; it will also come with features heavily associated with geo-tagging, mapping and directions functionality. What does this all mean for Google Search? Just like smartphones, the Apple Watch will become a local search device. And being the newest local search device on the block, its release is projected to fuel an increase in the […]
Read more →So here’s the news that’s been rocking the online world recently: Google has assembled 1.6 billion of human knowledge already. A far more advanced and evolved version of the Knowledge Graph, a science fiction turned digital reality, an enormous structured knowledge repository, an all-knowing technology that could answer all questions posed to it, Knowledge Vault is set to change our online search experience in the very near future. It is Google’s answer to Isaad Asimov’s Mutivac fictional supercomputer that stored every computable answer, and to C. Clarke’s infamous HAL 9000 artificial intelligence computer that can converse to humans. The rumours […]
Read more →How to structure your account, how to set the right campaign settings, how to pick the right keywords, how to write your ads—all of these are important in building effective and successful AdWords campaigns. Whether you are new or veteran in this PPC arena, the following guidelines will help you create an effective campaign and hone it to give you the maximum ROI for your online advertising efforts. Organise Your Account Doing so will give your AdWords account a solid framework. This will make it easier for you to determine which of your ads, campaigns and keywords are working and […]
Read more →With so many updates going around, it’s no wonder webmasters and website owners are taking the effort to follow the guidelines set by giant search engine, Google. One has to have the knowledge, at least, in order to stay away from falling down from the top ranks. One of the most talked about process these days is the Google Sandbox 2.0. What is it? It is a theory that explains why new domains or domains with ownership changes rank low in the SERPs. On a much simpler note, the sandbox is a holding place for new websites, with their ratings […]
Read more →Is link building dead? Matt Cutts doesn’t think so. On Link Building’s Continuing Relevance There are a million reasons why he should have answered differently at the SMX Advanced event in Seattle. Google has, after all, been hot on the heels of link builders for years. What started with Penguin has now evolved to a growing list of “not-tos”. So far, this includes widgets, press releases and directories. Publicly speaking against (or banning) link building would have made the Head of Webspam Team’s life easier (and clear things up for frustrated SEOs). But he didn’t. It appears that even Mr. […]
Read more →Becoming a master on the web takes more than talking and analyzing – it takes guts. This is why webmasters and web owners try their best to make their websites stand out and ensure of a high placement on Google’s Search Engine Pages or SERPs. However, they are not born with the right amount of knowledge. Everything is learned and processed for a period of time before they can perfect the right combination that will take their websites up to the first page. If you want to become a master of your website, you should start taking these considerations with […]
Read more →Yes, you read it right. This avian creature might be a common sight in British gardens, but it’s now causing quite a stir in cyberspace. Digital marketers and business owners are glued to this new update from Google. A first for its local search algorithm, this recent release aims to provide accurate and relevant results. Current distance and location from parameters have been significantly improved. The tweak closely incorporates traditional ranking signals. In addition, it also ties in more with other existing features such as spelling correction, synonyms and the Knowledge Graph. Apart from SERPS listings, changes are also evident […]
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