SEO requires specialist IT expertise and a full understanding of how the
continually changing algorithms of the search engines work. You would not
entrust your latest billboard campaign to the enthusiastic but amateur
photographer in your team. Neither should you entrust your SEO to someone who
has read a SEO for Dummies book or attended a half-day course in SEO. It is time
to call in the experts. Marketing experts understand people, they understand how
they feel, what makes them tick, their likes and dislikes. Similarly SEO experts
understand how search engines work, what they are looking for, their likes and
dislikes.
Google algorithms are updated frequently to ensure that search results are as
relevant as possible to the customer and to avoid the irrelevant sites gaining
an undeserved high ranking. The search engines use tools to combat spam sites
indexing, also known as black hat SEO, where sites use poor SEO methods
including placing high volume, low quality links in an attempt to boost the
apparent popularity of the site and gain higher rankings. The search engines
will spot this and respond by demoting the offenders.
Of course the quality of the SEO campaign is critical to its success. It is
essential to invest in high quality or white hat SEO and accept that it may take
a few months rather than a few days to get first page results. With our high
quality SEO, the tricks and short cuts are avoided in favor of real added value
for both your website and your customers. Our SEO professionals will ensure that
your website does not fall foul of Google's Panda and Penguin algorithms, which
are designed to identify and penalize sites using cheats and weak links to make
their pages rank more highly than they should. We also understand how to
optimise your site for the enhanced intelligence of Hummingbird. We start by
familiarizing ourselves with your business, as this helps us to develop an SEO
program tailored to your requirements. It is essential for us to understand the
type of customers you wish to attract, as this allows us to identify finer
details such as which keywords to target. It is also important to identify your
objectives for your SEO campaign. You may wish to increase brand awareness,
generate leads, increase sales from existing customers, or all of these. Working
with keywords might appear straightforward, but is in fact a difficult balancing
act. The most popular search terms are naturally those that most businesses
compete for, so are inevitably the most difficult to rank well for. We will
select keywords that have the right balance in terms of competition and
popularity for your business, and will optimise your site to gain high rankings
even for the most sought after keywords, where required. We even offer a money
back guarantee, so that you are assured of first page rankings.
Investing in SEO UK will give you a better return on investment than spending on
PPC advertising. PPC adverts have lower click through rates and tend to be less
trusted by customers than organic listings, with 77% of people ignoring PPC ads
and moving straight down to the organic search results. In today's world,
promoting your website through SEO is essential. Let our SEO experts deliver the
results you need for your business.