Google Knowledge Vault: How Will It Affect Searches in the Future?

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So here’s the news that’s been rocking the online world recently: Google has assembled 1.6 billion of human knowledge already.

A far more advanced and evolved version of the Knowledge Graph, a science fiction turned digital reality, an enormous structured knowledge repository, an all-knowing technology that could answer all questions posed to it, Knowledge Vault is set to change our online search experience in the very near future.

It is Google’s answer to Isaad Asimov’s Mutivac fictional supercomputer that stored every computable answer, and to C. Clarke’s infamous HAL 9000 artificial intelligence computer that can converse to humans.

The rumours are after all true, Google has quite an obsession with Star Trek, and it is soon to create the ultimate interactive search experience ever. And that day is soon to dawn upon us as the Knowledge Vault automatically started and is continuously gathering and merging information from across the World Wide Web into a single fact-base about the world, including the objects and people in it.

According to the New Scientist, “Knowledge Vault has pulled in 1.6 billion facts to date. Of these, 271 million are rated as “confident facts”, to which Google’s model ascribes a more than 90 per cent chance of being true.”

Now, that begs a rather important question.

How Will Exactly the Knowledge Vault Affect Internet Search? 

Well right now, we can’t fully grasp or appreciate its impact on future searches. But some experts offer some valuable insight:

Knowledge Vault will remove the one:many search results system we are very familiar with now and replace it with a 1:1 question-to-answer ratio.

What Does This Mean for Businesses or Internet Marketers?

Simple, a new online marketing strategy in which they must create a question that can be answered by their own brand.

SEO blogger and expert David Amerland offers a few suggestions:

  • Established or create a clear and detailed connections between the About section in your Google+ Profile and your all other social media profiles across the web.
  • Write a detailed data about you or your business in all your social media profiles.
  • Be honest and real, as well as add a personal touch, to your interactions and engagement across the web.
  • Add real value in everything you do online in such a way that they lead to real connections and positive relationships. This is because relationships can lead to citations, recommendations, mentions and engagement.
  • Make use of cross-references. For example, if you are have an active social activity, make sure to mention the context and don’t forget to link back to your business and vice-versa. Doing so can help establish your digital identity and increase your trust scores.
  • Keep your own website up to date. Post fresh content (e.g. articles, photos, videos, blogs, products, etc.) at least week or a month. Turn it into a data hub which you can use to establish your digital presence.

The Knowledge Vault opens a whole lot of possibilities. Whether it’s an exciting development with enormous promise or a scary thing with the potential of bringing internet marketing for the worse—it all depends on how paranoid you are.  But one thing is for sure, one day we might be able to walk around, point our phone at an object, ask a question about and immediately receive an intelligent response.



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